Share the Dream

We believe all children have unlimited potential.

The Imagination Project is an educational 501(c)3 non-profit dedicated to reaching the most underserved children
during critical stages of development from the ages of 3-12 through literacy programs, outreach and digital content.

Our mission is to travel to underserved schools and communities to inspire
the imagination and empower children to believe in endless possibilities for themselves.

With your help we can make that dream a reality.

Click here to learn more

All children need a core belief system that empowers them. For the most economically disadvantaged child, these core beliefs are more than essential, they are critical. Very often the reality of their surroundings move them in the opposite direction of possibilities. Suffered long enough, children who lack positive messaging eventually develop a permanent core belief system that is devoid of vision and full of limits.

Our goal is to remove these limits and empower these children to reach any heights imaginable.

The idea for The Imagination Project came from the live interactions between its founders and thousands of children.

As producers and authors, Michael Jefferson and Bradley Scheel have been imagining and storytelling together for over twenty years. Since 2010, the partners have dedicated their time and passion to children’s literature and entertainment.

Starting with the launch of their first book The Possible Police in 2014, Michael and Brad have spent endless hours traveling parts of the country doing live shows in schools, libraries and bookstores, even creating a full length ballet all based on their character.

It was during these travels that they noticed a gap in their success. Children not frequenting Barnes and Nobles on weekends and schools without robust PTA funds were the hardest to reach. The message was driven home while at a small low income school in the heart of Brooklyn when a teacher sadly revealed, “no one ever comes here.”

It was this moment that inspired our mission.

“This was one of the most engaging and entertaining Author Talks this season at the Brooklyn Public Library. It was great for the kids to have the opportunity to see Wylde Scott, the character they read about, brought to life. You have a wonderful way of connecting with children of all levels and ages and eliciting feedback and crowd participation.”

Brandon Graham
Brooklyn Public Library

“The moment you doubt whether you can fly,
you cease for ever to be able to do it.”

J.M. Barrie, Peter Pan

Help Us Empower a Child

The Imagination Project is designed to empower children through three specific and connected strategies all designed to permanently connect underprivileged children to an empowered belief system: literacy, outreach, and digital content.

If you have witnessed the power of a child meeting a costumed character, you know the encounter can be magical for the child. Since launching in September of 2014 Wylde Scott has done over 50 live shows in book stores, libraries and elementary schools, with audiences numbering from twenty to five hundred.

The connection from these live events is incomparable to any other form of communicating with the young reader and has far exceeded our expectations. There are nearly 50,000 Title 1 schools in the US, with nearly 20 million children.

We would love to visit each and every one.


At the center of The Imagination Project is a unique literacy campaign. Through their character Wylde Scott., the founders will be publishing 2-3 books each year all aimed inspiring the imaginations of children from 3-12. As part of the project our goal is to give away at least 10,000 books each year for free.


To greatly enhance the literacy campaign, The Imagination Project will be focused on bringing its message in person to as many underserved schools across the country as possible. With each live visit Wylde Scott will personally give each child a book to take home with them.

Digital Content

As an effort to increase exposure and reinforce the impact of our literacy and outreach campaign, The Imagination Project will be developing digital content designed for public broadcast, mobile platforms and downloadable formats to be used for free in classrooms across the country.

“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.”

Albert Einstein

The Power of Imagination

Click on a section of the pyramid to learn more!

“I believe children should live in the land of dreams and inhabit the world of endless possibilities. There will always be a long line of doubters and naysayers waiting to tell them what they cannot do. I want them to know something different.”

Wylde Scott

The World of Wylde Scott

Wylde Scott is a traveler, storyteller and champion of children’s imagination whose goal is to entertain and inspire children to follow their dreams.

He was born of the imaginations of Bradley Scheel and Michael Jefferson, founders of The Imagination Project, and has been brought to life to connect with children in ways no ordinary adult is able to.

His first two books The Possible Police and Seaside were 2015 Mom’s Choice Gold Award Winners. The Possible Police was a 2014 IndieFab Finalist for Foreword Reviews Book of the Year, and Seaside was a 2015 Foreword Reviews IndieFab Book of the Year Award Winner.

To learn more about Wylde Scott, visit